宁波畅想软件股份有限公司

架起内外贸双循环立交桥

浏览量：1015发布日期：2025-05-19

近日，商务部启动了“外贸优品中华行”，聚焦外贸和消费大省，围绕重点行业开展一系列专题对接，畅通外贸企业内销渠道，积极应对变幻莫测的外部环境。

当前，我国居民消费规模稳步扩大，市场需求持续向好，14亿多人口的庞大消费市场展现出蓬勃活力，促使优质出口商品得以“飞入寻常百姓家”，这不仅能为外贸企业开辟出广阔的市场空间，还能有效激发内需潜力，进一步推动国内消费扩容升级。

然而，当前外贸企业“出口转内销”还面临不少“水土不服”难题，比如国内国外市场定位不同、标准认证不统一、渠道对接不顺畅、品牌认知度低等。

稳外贸与拓内销相辅相成、协同共进。外贸企业拓展内销市场，可借鉴国际先进经验和技术，提升国内产品品质与竞争力。国内市场的繁荣则为企业提供更大发展空间和稳定订单，进一步巩固其在国际市场地位。多方需要共同努力，在内外贸双循环过程中架起立交桥，把国际市场的“星辰大海”融入国内消费的“万家灯火”，为经济发展注入动能。

通过规则“拆墙”，为外贸企业“出口转内销”松绑减负。各地需加快推进内外贸标准、认证、监管等制度的对接和融合，建立健全统一、公平、透明、稳定的市场规则和监管体系，消除制度性障碍。加大财政、税收、金融等政策的支持力度，如设立专项信贷资金，扩大出口信用保险覆盖面等，畅通融资渠道，帮助企业缓解资金压力，降低经营成本，助力外贸企业和产品在国内国际两个市场顺畅切换。

依托渠道“搭桥”，助力“出口转内销”商品畅行无阻。地方政府部门需加强公共服务平台建设，为企业提供市场信息、法律咨询、人才培训等服务，帮助外贸企业更好地适应国内市场。行业协会应积极发挥桥梁纽带作用，组织企业参加各类国内展会，通过开展各类展销会、对接会等活动，加速内外贸在渠道、品牌、产销及标准上的深度融合。比如，安徽通过搭建“数字桥梁”，推出“源头工厂直播”“24小时极速入驻”等专项措施，推动“出口品质”加速转化为“内销优势”；浙江嘉兴通过“政府搭台、电商赋能、企业唱戏”模式，聚焦外贸企业“外转内”痛点，推动优质外贸产品开拓国内市场；江苏扬州推动外贸优品进商场、进超市、进特色步行街、进电商平台，持续挖掘消费新潜力。

凭借“增量”制造，推动稳外贸拓内销契合市场发展脉搏。我国居民消费不断升级，呈现出多元化、品质化特征，外贸企业应针对国内市场因地制宜调整策略，精准品牌定位，找出符合消费者需求的产品创新方向，不断培育和发展新的消费热点，持续发挥质量、研发等优势，推出更多符合国内消费者需求的优质产品，努力把外贸优品转化为内需精品。

（来源：经济日报侵删）

畅想软件，数字化管理专家，专业的外贸软件-外贸管理软件-外贸ERP系统-外贸ERP软件-进出口管理系统-进出口贸易系统-供应链管系统

基本文件流程错误 SQL 调试

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聚焦全球贸易新风向，解码中国外贸新趋势

用文字聚焦外贸行业发展最新风向，解码外贸行业发展最新趋势，与外贸人共同见证外贸行业发展变迁