宁波畅想软件股份有限公司

感知日照丨“小外贸”突围，彰显大省经济开放活力

浏览量：963发布日期：2025-12-24

谈及经济大省的外贸实力，人们常想到千亿级的外贸龙头企业。但在浙江义乌，无数从事小商品出口的“小外贸”企业，正以灵活的姿态开拓海外市场，成为经济大省外贸稳增长的重要力量。经济大省挑大梁，既要靠龙头企业“扛大旗”，也要靠“小外贸”企业“补短板”，彰显开放型经济的韧性与活力。

义乌国际商贸城，商户陈丽的摊位前摆满了各式各样的家居小商品。曾经，她的生意主要靠线下批发，客户多是周边国家的采购商。2020年以来，线下客流减少，生意陷入困境。“不能坐以待毙，得主动找销路。”陈丽开始尝试做跨境电商，通过亚马逊、阿里国际站等平台开拓海外市场。

起初，由于不熟悉海外市场规则、缺乏跨境运营经验，订单寥寥无几。义乌市政府及时推出“跨境电商赋能计划”，组织免费的跨境电商培训，邀请专业讲师讲解平台运营、海外营销、物流配送等知识；搭建跨境电商综合服务平台，为中小企业提供报关、退税、物流等一站式服务。陈丽参加培训后，优化了产品详情页，开通了海外直播带货，还借助义乌的跨境物流优势，将物流成本降低了15%。

如今，陈丽的跨境电商订单占比已超过70%，产品销往欧洲、美洲等30多个国家和地区，年销售额突破500万元。在义乌，像陈丽这样的“小外贸”企业有上万家，通过跨境电商转型，义乌小商品出口额连续多年保持两位数增长，2024年突破4000亿元。

“小外贸”的突围，是经济大省开放型经济活力的缩影。在广东东莞，小型电子企业通过跨境电商将蓝牙耳机、充电宝等产品销往全球；在山东青岛，中小外贸企业借助RCEP红利，扩大对东盟国家的农产品出口；在江苏苏州，小微企业通过市场采购贸易方式，让特色工艺品走向海外。

经济大省挑大梁，开放是必由之路。这些“小外贸”企业，虽然规模不大，但灵活度高、适应性强，能快速捕捉海外市场的细分需求。政府为“小外贸”企业搭建平台、提供支持，帮助它们破解融资难、物流贵、人才缺等难题；企业主动拥抱变化，积极转型创新。当无数“小外贸”企业汇聚成开放发展的洪流，经济大省就能在全球市场中更好地“挑大梁”。

（来源：大众网侵删）

畅想软件，数字化管理专家，专业的外贸软件-外贸管理软件-外贸ERP系统-外贸ERP软件-进出口管理系统-进出口贸易系统-供应链管系统

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