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立方财评｜当广交会不再只是卖货，中国外贸在比拼什么？

浏览量：1006发布日期：2025-10-20

在全球经贸格局深刻调整、不确定性因素交织的当下，第138届中国进出口商品交易会（广交会）燃起了一把不一样的“火”。本届广交会分三期举行，展位总数7.46万个，参展企业超3.2万家，均创历史新高。这场跨越69载的“中国第一展”，以实实在在的创新实践，向世界传递出中国外贸转型的信号，也为全球贸易注入了宝贵的确定性。

信号一：从制造到智造，新质生产力正重塑外贸竞争力

本届广交会第一期以“先进制造”为主题，AI家电、具身机器人、外骨骼装备、智能艾灸机器人等硬科技产品密集亮相，不再是“秀肌肉”，而是实实在在的订单引擎。海尔接入大模型的AI冰箱、越疆的按摩机器人、凌度可越障20cm的清洗机器人等，都在现场收获高意向订单甚至直接成交。这些产品背后，是中国企业以“智能化、绿色化、高端化”为方向，从代工出口向技术出海的实质性跨越。新质生产力，正成为外贸企业撬动全球市场的战略支点。

信号二：市场策略从广撒网到精耕作，定制化与信任构建成关键

“老广交”们不再依赖低价竞争或泛化推销，而是通过深度市场洞察，推动产品与服务的精准适配。河南康拜恩针对非洲气候定制大冷凝器冰箱，隆鑫机车瞄准非洲基建与农业需求推出燃油三轮，合塑实业在加纳热销东风Z9皮卡……这些案例说明，中国企业正从“我能生产什么”转向“你需要什么”，并通过本地化仓储、验厂邀约等方式，构建起以信任为核心的长期合作关系。

信号三：内外市场协同、“一带一路”深化，外贸格局更趋立体

本届广交会首次设立“外贸优品拓内销”对接专区，推动内外贸一体化进程，帮助外贸企业依托“同线同标同质”优势拓展内需市场。同时，“一带一路”共建国家采购商数量持续增长，巴西、中东、中亚、非洲等新兴市场成为订单增长主力。这意味着，中国企业正在国内国际双循环中寻找平衡，实现从单点出海到全球织网的战略升级。

广交会作为中国外贸的“风向标”，本届所呈现的不仅是展位与人气的火爆，更是中国供应链在科技赋能、市场洞察与全球布局上的全面进阶。外贸不再只是接单生产，而是以新质生产力为引擎、以信任与适配为纽带、以内外市场为双翼的体系化竞争。中国制造，正在广交会的舞台上，完成从价格取胜到价值共赢的历史转身。

（来源：大河财立方侵删）

畅想软件，数字化管理专家，专业的外贸软件-外贸管理软件-外贸ERP系统-外贸ERP软件-进出口管理系统-进出口贸易系统-供应链管系统

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聚焦全球贸易新风向，解码中国外贸新趋势

用文字聚焦外贸行业发展最新风向，解码外贸行业发展最新趋势，与外贸人共同见证外贸行业发展变迁

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